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The internet and advances in digitalization and social networking are transforming how companies interact with customers and partners.

In order to become accomplished digital marketing professionals, able to manage and innovate in a data‐rich business environment, you will need to acquire the strategic and analytical skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions.

In order to succeed, you will definitely need to be aware of the marketing challenges you’ll have to face and be more than a marketing professional: you will need to become a data scientist!