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• Tell us a bit about your background.

My name is Vivica, I am 24 years old and from Germany. I previously studied Fashion and Design Management in Hamburg and moved to Berlin after completing a semester abroad in New York including a PR internship at THE ROW. Currently I am working at Zalando as a Brand Account Manager in “Influencer Marketing”. This means I am developing, coordinating and executing influencer marketing campaigns from scratch and advise brands on their strategies, including individual concepts, suitable media channels, and objectives.

• Why did you decide to join the program?

I have picked this specific program because of its international aspect. For me it is particularly important to get an understanding of the different existing markets and their strategies. I also want to improve my French language skills.

• What do you expect from the program?

I would like to further develop my skills in strategic thinking, market understanding and entrepreneurship – from a global perspective. I also expect to learn not only in class but also from my classmates since they come from various backgrounds.

• Three words to describe yourself.

Fun, honest and ambitious.