Combining academic knowledge with practical, real-life business challenges is key to the future success of our students.

Therefore, the MSc in Luxury Management & Marketing program includes business projects for a sponsor company and in-company internships.

The Business Project is a key module of the Shanghai experience. Students will work for a company in China on a real project.

Working on these business projects in China will help students to:

• Gain first-hand experience of turning an idea into a tangible project – while benefiting from the comfort of a supporting structure,
• Learn intercultural skills, navigate different businesses and cultural environments,
• Build a network.

Typical projects:

• Foreign Market Entry Strategy
• Opportunity Assessment and Business Plan
• Competitive / Market Intelligence
• Distribution Strategy & Channels
• Ecommerce Communication
• Brand positioning
• Product / Service Innovation
• Development of emarketing strategy
• Analysis of consumer behaviours
• Market analysis for company expansion
• Develomment of Social Media Strategies
• Customer Relationship Management in China
• Co-branding projects
• Working on promotion and marketing plans
• Creating business plans for new stores
• Study exhibition launches

Examples of past business projects:

These projects focus on different topics such as analysing Chinese consumption habits in both the beauty industry and the wine & spirit industry, identifying growth opportunities for brands entering the Chinese market, understanding how to increase store conversion rate, and working on different market entrance strategies. ClubMed, Flamingo, Dior, Louis Vuitton, Ralph Lauren, Loewe, Richemont Group, the Kering Group, John Paul luxury concierge services, Gaggenau (luxury home applicances), Pierre Hermé, Swarovski, Agatha Asia Pacific, LBA Luxury Consulting Asia, Facconable, Shang Xia, Soparisienne, Ba Yan Ka La, Mywa Brands, Miu Miu China, Manufacture Roger Dubuis, Philippe Hurel, Skyword, Cambio Coffee, Atelier du Sartel, Heritage wine club, GL Events, Xun Art Gallery are just a few of the many international companies students of the program have had the opoprtunity to work with.