Get Ready for Tomorrow’s Challenges in Shanghai, China

During this last academic semester, you will have the opportunity to choose your specialization (in digital marketing or data science), participate in a project for a company and enlarge your horizons with Asian perspectives.

Asia plays a key role in all major activity sectors. Learning from Asian-based companies, working on projects involving the Asian business environment, developing specific insights are key to successful business dynamics and global understanding of digital disruptions, opportunities and management.

During your time on emlyon business school's Shanghai campus, you receive first-hand perspectives on the challenges and opportunities companies face in the region.

You will get some specific courses to discover the local environment and develop related fundamentals:
-Asian business environment
-Mandarin Chinese courses (starting on e-learning mode before your departure from France)

Specialization courses

You will take the courses related to your specialization choice and select 3 out of the 4 following offer:

• Social Media and Mobile Marketing in Asia 
  The Social Media Marketing course will teach how businesses and professionals can leverage multiple social networks and mobile and their millions of users in Asia. Aim of the course is to explore strategies and tactics adopted in Asia to develop social media and mobile marketing efficiently, the legal constraints and the cultural aspects. 

• Business analytics for Big Data with Watson
  This course will equip you with insights and knowledge about how Big Data & Analytics contributes to business transformation and growth. It will deliver hands on education so that you get a framework on how to tackle big data projects. By considering market opportunities and drivers, industry specifics, required infrastructure and technology investments and organizational factors, you will be prepared to work on case studies, solve complex business and societal problems such as predicting and better understanding customer buying trends, optimizing organizational design, collecting and processing competitive intelligence, improving retail sales, or helping brand managers gather critical feedback on the success of a marketing campaign. This course will also touch on design thinking, a digital innovation project management methodology that is getting a lot of momentum in the market. The course developed with IBM.

• Introduction to  E-Commerce in Asia
   E-commerce companies such as Alibaba are expanding their reach across Asia-Pacific by acquiring local retailers and investing in shipping centers. E-commerce market is dominated by marketplaces (like Amazon in the US and Europe) rather than stand-alone websites; these marketplaces account for more than 90% of online retail transactions.
  These efforts, along with individuals gaining internet access, will drive ecommerce growth over the forecast period. Based on real case studies, the course aims to give an overview of the e-commerce strategies adopted in China, new payment methods and the ecosystem. This course will provide a better knowledge of the online opportunities to do business in the Asian world.

• Data science and robotics in  China
  Software alone is powerful, but when it is mixed with hardware the possibilities are endless. Logistics, manufacturing, urban equipments, cars, consumer products... are becoming "smart" thanks to a mix of data science and robotics.
   In this course, you will discover a range of applications currently developed in a variety of contexts. China is a particularly well suited place to discover the topic, given the advance of the country in the domain. Following this course, you will under the opportunities and constraints afforded by projects mixing data science and robotics, and to better evaluate their business relevance.

Company project

The company project, which is an integral part of the curriculum, provides you with a tangible setting, allowing you to enter your internship or first job with solid experience. Working on a business project in China will help you to:

• Put your newly acquired academic knowledge into practice
• Gain first-hand experience of working on a tangible project while benefiting from the comfort of a supporting structure,
• Learn intercultural skills, navigate different businesses and cultural environments,
• Build a network (with local alumni, students and partners contacts)

A few examples of historical projects including data science and digital marketing scope : Foreign market entry strategy & digital plan |Ecommerce communication |Development of emarketing strategy | Development of social media strategies |Customer relationship management | Identifying platforms an industry operator must be on to succeed in the Chinese digital landscape …

Company projects with emlyon business school in Shanghai included recently diverse firms such as AccorHotels Greater China, Asics, Club Med, GL Events, Kering Group, Oakley, Puma…